Tailored Web

imaginative user-centric design and mobile-first development.
Optimized for speed and exceptional user experiences our web products are highly configurable and easy to maintain with a built-in content management system allowing you to update your site with text not code.

What We Do

carefully crafted outcomes
User Strategy
  • Persona & Scenario Study
  • Content Strategy
  • Userflow Development
  • Prototype Creation
Technology
  • Frontend & Backend Programming
  • Content Management Systems (CMS)
  • E-Commerce Systems
  • Cross Platform Mobile Development
Creative
  • Creative Concept & UI Design
  • Branding & Art Direction
  • Storytelling
  • Content Creation
Digital Strategy
  • Digital Brand Positioning
  • User Engagement Strategy
  • Brand Persona Study
Emerging Media
  • Web App Design & Development
  • Social Network Integration
  • Experimental Design & Technology
Content
  • Photo, Animation & Video Production
  • Editing & Rendering
  • Content Creation

User Experience Design

Simply put, we design to make your users happy.

The goal of User Experience (UX) Design is to enhance user happiness by improving the usability, accessibility, and pleasure we develop through thoughtful interaction between the user and the product. This type of design is focused on users and how they interact with the site. How do people move around the site? What happens when people click on this button? Will changing the color or size of a widget influence users to make bigger purchases, or interact with the site differently?

To get an answer to these types of questions, we will do user testing, often in the form of A/B testing. While UX design is also concerned with the appearance of the site, it’s how users interact with the site, navigating through and making decisions on where to click (and where not to click) that most strongly occupies us. We will create wireframes, or visual blueprints for a site’s design, as well as dig into information architecture, which is the fundamental way the information on the site is organized, displayed, and identified to users. Fundamentally, we ensure that a website is easy to use, and provides products, whether information, a service, or items for sale, smoothly and efficiently. 

User Interface Design

In one word, usability.

It is our job to anticipate how users may use the site or application and provide for them familiar tools necessary to effortlessly access, understand, and interact with the digital environment. User Interface (UI) Design employs valuable tools such as visual design, interaction design, and information architecture to develop for users a digital experience that is both usable and easy to understand from the first click or touch.

User Experience Research

It's all about results.

What we are doing behind the curtain is practicing User Experience (UX) Research and then we develop your designs based on our findings. We research how a person feels, perceives, observes, and handles using a particular product, system or service. The object of our study involves the users everyday experience, observation, and emotional response. All to capture the meaningful and valuable connection developed between personal interaction and digital experience.

Our UX Research Toolkit

 

is one of the most often used approaches in user experience research. In a traditional usability test, we ask participants to perform tasks, observe where they run into trouble or questions, and ask followup questions to understand their thought process. Usability tests can be done in person or remotely. Usability tests can be done on any live site or piece of software including competitors, or on a prototype of any fidelity. Usability tests can be used help you choose between design alternatives.
is a method where we create several different versions of something and compare which one does the best job at hitting your goal. For instance, we may change a button three different colors and see which gets the most signups on a page. If we're only comparing two items, this is called an A/B test. Multivariate tests are performed on live sites or products. The goal is to optimize performance, whether that means creating the most clicks, conversions, sign ups, or another action relevant to your project with us.
allow us to ensure that your visuals match your brand goals and evoke the desired emotional response. In a typical study, we would show participants variations, of visual designs and ask them to select which words best describe each. The list of words we give them is based on the words that best describe your brand goals and their opposites. We can then analyze which of the designs evokes the most positive associations.
are a tool that we utilize to help describe the different types of users that a company serves. Our UX professionals will perform a variety of research tactics to understand their key user bases and the main differences between their behaviors, goals, and identifying usage. For instance, if we're working on business expense tracking software, one persona might describe the usage of a frequent business traveler, and another may describe the financial officer who needs to approve all of their reports. They're both users of the product, but they have very different contexts, usages, and goals.
Interviewing is a widely used technique to gather qualitative information from participants. Just as it sounds, we sit down with a participant and ask them open ended questions about their needs, goals, and motivations. When possible, we do the interview in the place where they would actually be interacting with whatever you plan to build, and observe their natural behavior. This is referred to as an contextual inquiry. Ethnographic research is any in which you're able to visit users in the field, rather than perform testing in the lab.

However, interviews may be done remotely. Interviews are used to learn about different types of users, differences in the way they behave, and to gauge their outlook or impressions of specific items. They're especially helpful as an input to creating personas.
also sometimes called heuristic analyses, are detailed assessments of an interface, service, or product conducted one of our professionals trained in current user experience best practices. Our reviewer will compare the service or interface against the best practices and make recommendations to improve based on those criteria.

Expert reviews are typically a fast way to ensure that whatever you're building generally follows users' expectations and industry best practices.

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